How to Sell Your Business (Quick Start)
Don’t wait months to make everything “perfect.” The fastest path is: get listed now so qualified buyers can find you, then prep the deeper materials in stages while conversations begin.
This week: list it, then iterate
What you need TODAY vs LATER
- Clear headline + short description
- City/region and basic category
- Revenue and SDE (rough is fine)
- Price range (from our valuation)
- 1–3 good photos
- More photos (interior, equipment, product)
- 1–2 page memo: story, team, lease highlights
- Simple SDE recast schedule (add-backs)
- High-level customer/vendor notes (no secrets yet)
- Optional: inventory list at cost; equipment list
Share info in stages (protect your time)
- Public listing + short answers
- Screen for fit, capital, and timeline
- Summary P&L + SDE, lease terms, more photos
- Confirm landlord path and key approvals
Save full document dumps for later stages. Early buyers mostly need clarity, not a data room.
Pricing that buyers understand
Main-street buyers expect SDE × industry multiple. Show a range (low/base/high) and explain what’s included. Inventory at cost is usually added on top; real estate is priced separately.
Handling inquiries (fast & fair)
- Relevant experience or plan to hire
- Down payment & working capital rough amount
- Timeline to close if it’s a fit
- Intent to keep what works vs. change everything
- Optional NDA, then share summary pack
- Set a short call; align on diligence scope & timing
Price vs. terms (keep it simple)
Cash at close is cleanest. If you consider a seller note, keep the docs simple and protect yourself (personal guarantee, UCC-1 on business assets, insurance, ACH autopay). Be careful with buyers who want to change everything on day one—if you carry a note, that can add risk.
Important: This guide is general information, not legal, tax, or financial advice. Always consult a qualified attorney and CPA for your specific deal and jurisdiction.